Mission Qatar 2017
White Rock Consulting & Communications (WRCC) and Atlantic Trading Corporation (ATC) organized a trade delegation to Doha, Qatar to help bring Newfoundland and Canadian products to markets in the Middle East. This month-long venture commenced in November 2017 and featured various meetings and market research with key members in the region. The mission was headed by Douglas C. Power, President of Atlantic Trading Corporation with the support of Wanda Cuff Young, CEO of White Rock Consulting & Communications. Joining Power was an established seafood company in Newfoundland. As part of the mission, their joint goals were to explore export opportunities to provide fresh frozen seafood products to the Qatari market and to seek out interested buyers in the region, namely upscale restaurants, high-end hotels and dealers.
New Opportunity
WRCC and ATC are currently planning their next joint mission to Qatar in April 2018 after receiving a positive response and overall success of Mission 2017. The team established business connections and highlighted many opportunities and new business avenues for Canadian companies. Now its time to move to the next level with the following sectors of interest:
- Natural Resources- Mining
- Food and Beverage
- Wood Products
If you are interested in becoming a part of the next mission, the deadline to submit your Expressions of Interest is January 25, 2018. Please email wanda@whiterocknl.com for more information.
About Atlantic Trading Corporation (ATC)
ATC is an import-export brokerage firm that came to fruition after Doug Power spent seven years living and working in the State of Qatar and developing contacts such as Royal family members including sheikh, government officials, Qatari business groups and registered clients of the Canadian embassy. The company’s initial activities involve selecting high-quality, premium products from Canadian manufacturers that can then be exported to Qatar and sold to distributors, super markets, high-end hotels, and conference centers. ATC’s goal is to establish a presence in the Qatari market where they will branch out and begin to export to other countries in the GCC. This represents an opportunity to increase trade between Canada and the Middle East by supporting Canadian manufacturers who would otherwise be unable to export to the region based on financial and regulatory barriers to entry.
About White Rock Consulting and Communications (WRCC)
White Rock Consulting specializes in business planning and consulting, strategic marketing, publishing, event management, and creative design. Our firm incorporates (on contract) specialized skill sets to meet project specifications. This allows us to access expertise as required, resulting in the conglomeration of various areas of expertise. For the purposes of the terms of reference, we have prepared an industry team that reflects the needs and requirements of the client. WRCC has had extensive experience in business consulting. Currently we are on the standing offer list for consultant services with the Federal and Provincial governments departments, Qalipu, Community Business Development Corporation (CBDC), Ulnooweg etc. WRCC also has an extensive experience with the funding applications like Multi Material Stewardship Board, Seafood Innovation Fund, Atlantic Canada Opportunities Agency, Community Business Development Corporation.
Mission: Qatar 2017
Our Client with the help of White Rock Consulting & Communications and Atlantic Trading Corporation hosted a successful Seafood Tasting and Information Session in Doha on 22nd of November 2017. The event was held in La Zurd Hall at the Ezdan Hotel and featured representatives across Qatar’s food industry. Among the attendees were executive chefs and seafood distributors from 5 and 7-star hotels in Doha. Also in attendance was Trade Commissioner Mohammad Salhi. Ezdan Hotel Chef Reinnier prepared Canadian codfish hailing from Newfoundland & Labrador for the invited guests as part of the campaign. The campaign aimed to network with key individuals in Qatar’s food distribution sector to gauge interest for Canadian seafood products in markets overseas.
Mission Accomplishments and Achievements:
• Made multiple industry connections with high-end hotels and distibutors
• Explored the market and analyzed the feasibility for Canadian exporters
• Identified a high demand for Canadian Seafood
• Qatari nationals responded very positively to the product
• Distributors and hotels are seeking Purchase Orders
Wanda Cuff Young
wanda@whiterocknl.com
10 Pippy Place, Suite 201
St. John’s, NL
A1B 3X3, Canada
Canada #- 709-685-5563
Doug Power
doug@atlantictradingcorp.com
10 Pippy Place, Suite 201
St. John’s, NL
A1B 3X3, Canada
International #- +974-70042460
Canada #- 709-325-1605
Contact in Qatar
Fawaz Hadi
fawaz@whiterocknl.com
Qatar #- +974 66011050
Al Rabiah 1, building no- 138,
Zone-34, Street 362, Madina Khalifa South
Doha, Qatar. PO Box 63062
(Available on Whats app and Google Duo)